Use Cases

Customer Sentiment

  • Know your customer’s opinions and how they feel about your brand, products, and services
  • Maximize your sales revenue through purchase behaviors and preference analyses
  • Gain insight into your customer Journey and improve all touchpoints
  • Quickly identify and attend potential crisis
  • Measure the efficacy of your marketing Campaigns and develop successful marketing strategies
  • Improve Product quality and development
  • Learn about your competition through your customer’s conversations

Competitive intelligence

  • Be informed of your competitive environment, the opportunities and challenges that it presents
  • Adjust swiftly your Go to Market strategies to outpace your competition
  • Benchmark your business performance against your rivals
  • Capture consumer’s opinions and keep abreast of negative press linked to your competitors

Brand Reputation

  • Monitor Brand Health and measure performance
  • Track key trends and optimize Brand positioning
  • Identify Brand Influencers and customer affinities

Crisis Management

  • Anticipate critical situations with Qaptum’s Real-time alerts
  • Measure the results with Qaptum’s Dashboards
  • Share reports with employees and stakeholders
  • Post-mortem analysis

Trend Analysis

  • Uncover evolving consumer needs and anticipate market opportunities
  • Gain insight into the dynamics of tomorrow’s business
  • Benchmark your business versus the competition

Influencer Marketing

  • Know who is who, can influence your brand
  • Quickly build brand trust and awareness
  • Gain rapid access to your target audience
  • Monitor the performance of your influencers

Campaign Assessment

  • Track your campaign performance in real-time
  • Measure results and adjust content by consumer demographics
  • Acquire insights for improved future campaigns and better ROI

Market Research

  • Get the complete picture with real-time data and access to substantial data sources
  • Always stay informed of the market dynamics
  • Monitor your performance versus your competition

  • Know your customer’s opinions and how they feel about your brand, products, and services
  • Maximize your sales revenue through purchase behaviors and preference analyses
  • Gain insight into your customer Journey and improve all touchpoints
  • Quickly identify and attend potential crisis
  • Measure the efficacy of your marketing Campaigns and develop successful marketing strategies
  • Improve Product quality and development
  • Learn about your competition through your customer’s conversations
  • Be informed of your competitive environment, the opportunities and challenges that it presents
  • Adjust swiftly your Go to Market strategies to outpace your competition
  • Benchmark your business performance against your rivals
  • Capture consumer’s opinions and keep abreast of negative press linked to your competitors
  • Monitor Brand Health and measure performance
  • Track key trends and optimize Brand positioning
  • Identify Brand Influencers and customer affinities
  • Anticipate critical situations with Qaptum’s Real-time alerts
  • Measure the results with Qaptum’s Dashboards
  • Share reports with employees and stakeholders
  • Post-mortem analysis
  • Uncover evolving consumer needs and anticipate market opportunities
  • Gain insight into the dynamics of tomorrow’s business
  • Benchmark your business versus the competition
  • Know who is who, can influence your brand
  • Quickly build brand trust and awareness
  • Gain rapid access to your target audience
  • Monitor the performance of your influencers
  • Track your campaign performance in real-time
  • Measure results and adjust content by consumer demographics
  • Acquire insights for improved future campaigns and better ROI
  • Get the complete picture with real-time data and access to substantial data sources
  • Always stay informed of the market dynamics
  • Monitor your performance versus your competition

“Don’t adapt to the energy in the room. Influence the energy in the room”

Book a meeting with our experts

Discuss your use cases with our team
  • Get a hands-on demo of Qaptum
  • Check how social analytics can help you to improve your brand value
  • Find out what consumers are thinking about you and compare it with your competitors


    We'll never share your email with anyone else.