Most Social Listening tools analyze Sentiment
under grammatical and semantic rules
associated with the English language. However,
Spanish, and other Romance languages ​​use
countless contextual elements, making the
interpretation of an expression above its literal
meaning very challenging. In addition, elements
such as sarcasm, ambivalence, double meaning,
or implicit mischief are not easily classified by a
tool whose operational and internal structure
was designed to analyze English content.

Qaptum breaks this barrier, using AI and NLP,
associated with regionalized libraries such as
Mexican, Argentinian, or Spanglish, makes
Qaptum an ideal tool for analyzing content
specific to a country or region with a high level
of precision.